Company
About Cheesecake
We’re building a payments platform for merchants and platforms who want clarity — in economics, settlement, and the tools they use every day. We’re early, honest about it, and drawing on experience from Braintree-scale infrastructure.
Why we’re here
Payments should feel simple for the people who run businesses — and rigorous for the people who keep money moving safely. Too often those goals pull in opposite directions: opaque fees, fragmented tooling, and stacks that grew by accretion rather than design.
Cheesecake starts from a different premise: opinionated primitives, transparent economics, and risk/compliance treated as product. We’re not claiming a finished platform. We’re forming the company and the product direction carefully.
The name
Cheesecake is a light nod to something smooth and memorable — not a bakery, not a dessert brand. It’s payments with a personality soft enough to remember and serious enough to trust.
Team & pedigree
The founding team — Cory Monty, Anitha Williams, Matt Lingle Engler, and Avi Levy — are Braintree alumni. Collectively, that environment processed on the order of ~$1.1T and ~20B transactions. That pedigree is real; fabricated customer logos and vanity traction are not how we show up.
Meet everyone on the team section of the home page.
Where we are
Concept stage. There is no live payment service yet. Domain: paywithcheesecake.com. Contact: [email protected].
If you want early access updates or a conversation about what we’re designing, join the waitlist.
Talk to us
Say hello.
Merchants, platforms, partners, and investors — we’re happy to hear from you.
Email [email protected]