Problem
- Fragmented onboarding and compliance friction
- Unclear economics for platforms and marketplaces
- Tooling built for yesterday’s card-only world
- Hard to reason about risk, settlement, and ops in one place
Concept stage · Coming soon
Cheesecake is a payments platform in formation — built by operators who helped scale Braintree through hundreds of billions in volume. We’re designing the next layer of merchant-friendly money movement. Not shipping yet. Building carefully.
Team pedigree: Braintree alumni · ~$1.1T processed · ~20B transactions
The gap
Merchants and platforms need clear pricing, reliable settlement, and APIs that don’t fight them. Legacy stacks bury that under layers of intermediaries and opaque fees.
Exact product surface is still being defined. This page describes intent, not a live service.
Product pillars
We’re not listing features we haven’t shipped. These are the pillars we’re designing around.
Clean checkout and payment method coverage without burying merchants in integration debt.
Settlement, payouts, and money movement with visibility operators can actually use.
Risk, compliance, and controls as first-class product — not a bolt-on checklist.
Architecture and ops mindset from teams that have lived hypergrowth payments volume.
How it works
We’re early. Here’s the honest sequence — no product theater.
Tell us who you are — merchant, platform, or partner — and what money-moving friction you’re navigating.
We send occasional updates when there’s something real: design milestones, early access windows, or research asks.
Select conversations help us validate pillars before we ship. Concept stage means listening first.
Founding team
Collective experience across payments infrastructure at Braintree scale — approximately $1.1T processed and ~20B transactions. No invented customers. No vanity metrics.
Co-founder
Braintree alumni. Payments operator focused on product clarity and merchant experience.
Co-founder
Braintree alumni. Deep experience in payments systems and go-to-market rigor.
Co-founder
Braintree alumni. Engineering leadership across high-scale payments infrastructure.
Co-founder
Braintree alumni. Product and platform thinking for money-moving systems.
Early access
We’re in concept / formation. If you’re a merchant, platform, or investor who wants to follow along, drop us a note. No spam — just occasional updates when there’s something real to share.
Email [email protected] — join waitlistReach us at [email protected] · Domain: paywithcheesecake.com